Communication, Data & Biodiversity
A project comes to fruition through communication done well.
We work for those who have something to defend: environmental consultancies, local authorities, producers, project owners.
- Geomatics
- Websites
- Research & Consulting
- Complex solutions
Our ground
Image
We design the visuals of those who are shaping tomorrow's landscape — territories in transition, advanced infrastructure, emerging sectors: analysis of positioning, creation of a language of their own, production of images with real emotional weight.
Mapping
We draw the maps of those who act on the real world. Making data legible. A map structures information and creates shared understanding — a tool in plain language that brings out the value of any content and wins people over.
Strategy
Deciding what to say, to whom, in what order, over what period and through which media. The rest follows: the structure, the words, the images, the formats, the budget. The best technical idea collapses if it fails to anticipate the balance of power and the buy-in of the people on the ground.
Once upon a time
Rhône-Poulenc-Aventis
1993 — A communications strategy to improve the perception and acceptability of generic medicines in France. Positioning of a laboratory, draft legislation. Repositioning · legislation · industrial project
Paris-Sorbonne University
2011 — A survey of quality of life at the university: design of the whole scheme (academics, administrative staff and students), from data collection to the final white paper. Study and reporting
Conservatoire du littoral
2020 — Encyclopaedic atlas of the Small Mediterranean Islands: a web platform showcasing the records produced at different scales (sub-basin, cluster, island). ISSN 2970-2321 Atlas · mapping · publishing
Who builds TerrArgos
Entering a trade, learning it by practising it, then building the tool it lacks
Valérie Texier has applied this method half a dozen times.
Born in Cameroon in 1968, she has worked in the pharmaceutical industry, in the press, in institutional communications and on the web — self-taught — and then learned traditional shaving in Marseille, from the barbers of Noailles.
Since 2020 she has been a geomatics specialist at AGIR écologique; since 2024 she has headed development at naturellement vôtre, communication and mapping. TerrArgos was born there, at her desk. As on the other occasions, the point is to make a technical field usable by the people who have to decide — and to answer the question she asks herself every time: how do you create the event that will make the difference?
Testimonials
“It is absolutely vital that we succeed in communicating what is at stake for biodiversity. Conserving the living world is, above all, everybody's business.”
“More than a thousand subscribers to our newsletters since 2022. But above all, she understood our philosophy.”
“I grow my produce, then I cook with it. For thirty years Valérie has done the same — and the same with other people's produce too.”
A foundation
Typography is not an aesthetic detail. It is a rule of writing, a component of meaning, a mark of rigour — and a sign of respect for the language and for the reader alike. This page applies the French rules below:
| Non-breaking space | Before ; : ! ? and inside quotation marks, so that no mark is ever left stranded at the start of a line. |
| French quotation marks | Guillemets « », never the straight double quotes inherited from the English keyboard. |
| Accented capitals | À, É, È: the accent is part of the letter, capital or not. |
| Dashes | The em dash — for parentheticals, the en dash – for ranges, the hyphen for compound words. |
The communications trades produce content that is seen, read, picked up and shared. They shape common usage. On that account, they carry a duty to set the example.